can be at the top of the listings on Google, Yahoo, MSN, and Lycos
for only $0.05 per click... guaranteed! However, if someone else
is doing the same thing for the same keywords you chose, you have
to bid against them. Example: If your business is selling civil
war bugles, you would bid $0.05 per click on Overture.com and
Google Adwords for the search phrase "civil war bugles".
Then every time someone typed in "civil war bugles"
on Google, MSN or AOL (for example) your company would come up
at the top of the page and you are MUCH more likely to get the
sale. If they click your link, you are charged $0.05. If you word
your descriptions carefully to show that your site sells civil
war bugles, people who aren't actually looking to buy a bugle
probably will NOT click on your link and that saves you money!
your marketing - If you use Pay-Per-Click advertising, you need
to make sure that you don't get seduced into bidding on keyword
phrases that are extremely popular. This is a great way of wasting
a lot of money. A good example would be as follows: If you sell
cars in Lexington, NY and you bid $0.75 per click, you would indeed
be at the top of the list every time someone typed cars in one
of the major search engines. However, someone in England, or even
Ohio, is not very likely to purchase a car in Kentucky. If you
were to bid $0.10 on the phrase "Kentucky Cars", you
would get less traffic, but you would be much more likely to actually
get a contact that resulted in a sale... and you saved money as